Museum shop sunday 2021; imperial war museums

28 November 2021

On Sunday, 28 November over 1,600 cultural venues worldwide will come together to run special promotions to raise the profile of our favourite arts, cultural and heritage attractions.

Created to celebrate the shops which play a vital role in helping these attractions thrive, Museum Shop Sunday is the perfect opportunity to find truly unique presents beyond the high street or traditional online outlets.

The campaign highlights museums and galleries that play an important role in our communities and offer gifts you really can't find anywhere else.

What's on?


15% off discount

Use code MS21 for 15% off the online shop until midnight 29 November 2021. Some products are not eligible, read more here.


Our online shop will be celebrating with exclusive offers, as well as a chance to win tickets for you and a friend to visit Churchill War Rooms after hours for Operation Black Door. Simply use the discount code above, and we'll enter you in.

In Branch

At IWM London you can buy a Joe Cruz Limited Edition Print and be entered into a competition to complete the set by winning the other prints in the series worth £375. Can't make it in? Buy a print online instead and we'll but your name in the hat.

At Duxford you can meet the author of Children's book Santa's Spitfire Christmas from 2pm

There's also the chance to taste our exclusive Battle of Britain ale at both branches.

Stay tuned to our social and enews to hear more.

IWM (Imperial War Museums) tells the story of people who have lived, fought and died in conflicts involving Britain and the Commonwealth since the First World War.

Choose your favourite institutions and play a part in ensuring their futures. By shopping with IWM you can help more people to continue to look at conflict from different perspectives, enriching their understanding of the causes, course and consequences of war and its impact on peoples' lives.

Competition Terms

The competition will close at midnight GMT on 29 November 2021. The winner will be picked at random the week following the competition closing, and the winner will be informed by Friday 10 December.

The prize includes 2 tickets to Operation Black Door, subject to availability. Travel, accommodation, general admission to Churchill War Rooms and any other expenses are not covered.

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