Bovril Mug (Food and Rationing)

Ceramic mug with vintage Bovril logo and design.

Nicknamed Chevril (a portmanteau of cheval, French for horse, and Bovril) it was made by boiling down horse or mule meat to a jelly and serving it as a beef tea-like mixture. Bovril also produced concentrated, pemmican-like dried beef as part of the British Army emergency field ration during the Second World War.

Inspired by the staple British brands that would have been prominent during the Second World War.

Imperial War Museums: WW1, WW2, RAF & aviation, Navy, and army gifts for birthdays. Suitable for men & women.

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