This wartime magnet was produced by the Ministry of Information in 1939 and has currently enjoyed renewed popularity during these testing times. Now available as a fridge magnet.
With its message of paternal reassurance Keep Calm and Carry On was intended to allay public fears in the wake of predicted German air raids at the outset of the Second World War.
In the event, air raids in Britain would not come for another ten months and the failure of similarly designed posters with the public ensured that almost no copies of this now famous poster was ever displayed, despite a print run of over a million.
⚠We use cookies on this website. They help us to know a little bit about you and how you use our website, which improves the browsing experience and marketing - both for you and for others. They are stored locally on your computer or mobile device. To accept cookies continue browsing as normal. Or go to the cookie policy for more information and preferences.