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Bovril Metal Sign (Food and Rationing)
Metal sign with vintage Bovril logo and design. Has holes in each corner to allow the sign to be hung on a wall.
Manufactured from recycled steel.
Nicknamed Chevril (a portmanteau of cheval, French for horse, and Bovril) it was made by boiling down horse or mule meat to a jelly and serving it as a beef tea-like mixture. Bovril also produced concentrated, pemmican-like dried beef as part of the British Army emergency field ration during the Second World War.
Inspired by the staple British brands that would have been prominent during the Second World War.
